The “Cyber Monday” sales event will flood your CRM with a high volume of internet leads. On the surface, this looks like a huge win. But here’s the reality: most of those leads will go cold within an hour.
Why? Because every other dealership is getting the same leads from the same sources. The winner isn’t the one with the most leads; it’s the one with the fastest, most persistent, and most professional response.
Your team needs a process. A generic, automated email response is not a process—it’s a surrender. To convert these digital “pricer” leads into real appointments, your team needs skills. Here are three critical skills, all taught within AdaptVT, to win the “Cyber Monday” follow-up.
1. Master “The First 5 Minutes”
Data consistently shows that your chance of setting an appointment plummets by over 400% if you don’t respond to an internet lead within the first five minutes. AdaptVT’s virtual training modules drill this “Speed to Lead” concept into your team. More importantly, it provides the exact scripts for that first call and first email, ensuring your first touchpoint is professional, builds value, and immediately aims for the appointment.
2. Build Trust with the “Video Walkaround”
A text-based email is ignorable. A personalized video is engaging. When a lead comes in on a specific vehicle, your salesperson should immediately respond with a custom “video walkaround.” This move builds instant trust and differentiates you from all competitors. AdaptVT has dedicated modules that teach your team how to shoot a compelling video walkaround, what to say, and how to use it to secure the appointment.
3. Execute the “Persistent Follow-Up” Process
Most salespeople give up after one or two “no-replies.” The “Proactive” process, taught in AdaptVT, outlines a persistent, multi-day follow-up plan that uses a strategic mix of calls, emails, texts, and videos. This isn’t about “badgering” the lead; it’s about professionally demonstrating value. AdaptVT provides the templates and scripts for this entire process, turning a “dead” lead into a future opportunity.
Stop Deleting Leads and Start Setting Appointments
This “Cyber Monday,” don’t let your competition steal the leads you paid for. Equip your team with the skills to dominate the internet sales process. AdaptVT is the 24/7 virtual training platform that turns your internet sales team into an appointment-setting machine.
To see how AdaptVT’s internet sales training modules can help you convert more digital leads, visit the AdaptVT platform page.
