The Price Dodge Paradox: Why Hiding Price Kills Trust
The old school ‘Price Dodge’ doesn’t work with educated buyers. Learn how to discuss price on the phone without losing the appointment leverage.
The “Price Dodge” is Dead: Why Hiding Numbers Kills Appointments
In our recent Executive Spotlight interview, we called out a habit that is costing dealers thousands of deals every month: The “Price Dodge.” It’s the oldest trick in the car sales playbook. A customer calls and asks, “What’s your best price on that Suburban?” and the salesperson immediately goes into evasive maneuvers. Ten years ago, […]