Handling the Trade: Double Sales Appointments by Talking About the Trade-In
Handling the Trade: Double Sales Appointments by Talking About the Trade-In Facebook Twitter LinkedIn Picture this. It’s training day at a high-volume Toyota dealership somewhere in the U.S. and Michael and I are training a team of 60 salespeople. It’s a mixed bag; some vets, some newbies, lots of in-betweeners, and COVID babies. I’m discussing […]
Be the Buyer
It’s time to think outside the box. Buying from consumers is a great way to make more profit per vehicle. One way to do that: The Trade Hook
The 5 Biggest Mistakes Sales Reps Make on the Inbound Sales Call
Did you know the inbound sales call is your hottest lead? They are the closest to buying a car, yet it’s where dealerships experience most of their profit loss.