The ROI of Training: Why Most Dealerships Fail at Education
In tough months, the first thing dealerships cut is the advertising budget. The second thing they cut is training. This is exactly backward. When the market is tough, skill is the only thing that saves you. Anyone can sell a car when demand exceeds supply. But when the lot is full and the traffic is […]
A “Proactive” Sales Culture: How AdaptVT Helps You Standardize Your Training
Why does one salesperson on your team close at 25% while another struggles at 10%? Why does your BDC’s appointment-setting rate swing wildly from month to month? The answer is inconsistency. For most dealerships, the customer experience is a lottery. It all depends on which salesperson gets the “up” or which BDC rep takes the […]