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CAN YOUR VIDEO GET THEM TO THE DEALER?

2026 Back to Basics Video Challenge

AUG 1 – 31, 2026

Record one customer video.
Win prizes.

Register
Watch the trailer

The Challenge

Enter the Challenge.
Showcase Your Skills.
Win Big.

Create and submit a customer video that demonstrates authentic communication, builds buyer trust and moves shoppers to the next step. Submit your entry by August 31, 2026 for a chance to win cash prizes and MBF tickets. Winners will be selected after the challenge closes and announced in September.

01

Register

Sign up before or during August. Free for every dealership and every rep.

02

Review the Assignment

We send the playbook: the wordtracks, the criteria, and what a winning video actually does.

03

Record & Submit Your Video

Record a real customer video with CoVideo. Submit through the landing page, or post your entry with #CovideoChallenge.

04

Winners Announced

Judges score every entry. Champions and category winners are crowned in September.
Your Assignment

RECORD ONE PERSONAL VIDEO THAT BUILDS TRUST AND MOVES A BUYER TO THE NEXT STEP.

Respond to an inquiry, confirm an appointment, follow up after a visit — whatever the moment, your video should capture attention, build confidence and give the shopper a clear reason to act.
Awards

THE PRIZES

Submit your video by August 31 for your chance to win one of five prizes:

GRAND PRIZE · AUG 2026

Best in Class – $1,000

The single best video of the games. Top honors, top billing, and the bragging rights to prove it.

02

Best Customer Connection

$750

The video that feels the most personal, authentic and relevant to the shopper.

03

Strongest Call to Action

$500

The video that gives the customer the clearest and most compelling reason to take the next step.

04

Most Creative Approach

1 MBF Ticket

The video that uses personality, storytelling or an unexpected idea to create a memorable customer experience.

05

Most Helpful Message

1 MBF Ticket

The video that provides the clearest, most relevant guidance and helps the shopper make a confident buying decision.

Over $2,250 in cash prizes and Management by Fire (MBF) Tickets

HOW ENTRIES ARE SCORED

How You’ll Be Graded

01

Customer Connection & Authenticity

02

Overall Effectiveness

03

Relevance to the Buyer

04

Call to Action

05

Creativity & Delivery

06

Use of Proactive Strategies
WATCH FIRST

THE 2-MINUTE INTRO

Susan and Margaret walk you through the assignment, the criteria, and what actually wins.

The 2026 Human Video Games · Intro

SG

SUSAN GAYTAN

Proactive Training Solutions

MH

MARGARET HENNEY

CoVideo

MARK YOUR CALENDAR

The Calendar

LATE JULY

Registration opens

AUG 1–31​

Challenge is live, submit your video

SEPTEMBER

Winners announced

YOU’RE ON THE CLOCK

Register for the Challenge

Register now to lock your spot. During August, come back to submit your video.

"*" indicates required fields

Submissions open August 1. One entry per rep. By submitting you agree to the official challenge rules.

"*" indicates required fields

Wordtracks you used (bonus points)

Free to enter. Open to every dealership rep. We’ll email your mission brief and the wordtracks.

Human Video Games
The 2026 Back to Basics Video Challenge

Hosted by Proactive Training Solutions & CoVideo · covideo.com

The Ultimate Automotive Video Challenge. August 1–31, 2026. Full official rules provided on registration. Record your entry with CoVideo.