The spread of the Coronavirus has been the top story in the headlines for weeks, and as it leaps over continents and across borders, health officials are calling it the next pandemic. As I sit here to write this article, part of me hopes by...
In recent months we’ve been mystery shopping dealerships, where we pretend to be a customer to see how stores across the country manage their inbound leads. These calls help us keep our current clients on track and provide us with an opportunity to show other...
While we’re the experts in training your sales teams what to say to get more customers to your dealership- we are continuously striving to learn. As Ralph Waldo Emerson once said “the secret in education lies in respecting the student.” That’s why we reached our to...
Many of you have been in the industry for years (even decades) and know how quickly things have evolved in recent times - from the shift to digital retailing and the excitement for electric vehicles, the car business as we know it is changing. There are...
The car business is changing rapidly and like it or not, the traditional dealership model not only has to compete with local competition, they also have to win business in an industry where geographic boundaries are slowly dissolving. Businesses like Carvana and Shift have capitalized...
It’s no surprise to you that the automotive industry is heavily dominated by men. In fact, only about 19% of sales people are women and only 5% hold GM positions. And while we know turnover is high in the automotive community nearing 70%, it increases...
This month we had the opportunity to sit down with Matt Jones, Senior Advisor at Edmunds, to get his insight into the changing landscape of the leasing market. We boiled down our discussion to 3 things you can do at your dealership to get ahead...
Email has changed the way we do business across all industries. Do you remember how we even communicated before the Internet? Did we actually pick up the phone and talk to one another or have a face to face conversation? While email has transformed the...
Many dealerships in small towns compete with dealerships in big cities not too far away. People assume that by shopping in a larger metro area they’ll have more selection of vehicles and get a better deal. Convincing auto shoppers to buy from you can be difficult...
Measuring and monitoring key performance indicators can sound daunting, but it’s actually quite simple and it can be the key to your success in many cases. Knowing what’s making you money and what’s ultimately losing you revenue, will help shape your team’s and your own...
