Handling the Trade: Double Sales Appointments by Talking About the Trade-In

Handling the Trade: Double Sales Appointments by Talking About the Trade-In Facebook Twitter LinkedIn Picture this. It’s training day at a high-volume Toyota dealership somewhere in the U.S. and Michael and I are training a team of 60 salespeople. It’s a mixed bag; some vets, some newbies, lots of in-betweeners, and COVID babies. I’m discussing […]

Be the Buyer

It’s time to think outside the box. Buying from consumers is a great way to make more profit per vehicle. One way to do that: The Trade Hook