01 Nov “Bland text email causes fights and ruins relationships”
Alan Ram’s latest article, “Bland text email causes fights and ruins relationships” is up on LinkedIn!
When we communicate via text we’re communicating with 7% efficiency in the way we as humans absorb information. Tone and voice inflection represent 38% communication efficiency, and visual cues and body language represent 55%. So while we think we’ve evolved, we’ve actually regressed dramatically in how we communicate.
Before every house had a computer and every third-grader had an iPhone, people would have to come in to dealerships to gather information. I don’t know about you, but I would much rather deal with somebody face-to-face than over the telephone or Internet. At that point we were actually communicating with people at 93% communication efficiency level (55% + 38%). Then at some point many years ago, telephone technology took over and evolved in such a way that customers started thinking, “We don’t need to go into the dealership, we’ll just call them.”
At this point in time our communication efficiency dropped from 93% to 38%. Then, one day we got really advanced and decided that 38% was too efficient and we started communicating through email. Which left many of you where you’re at today, a whopping 7% communication efficiency level.
Read the full article here: READ HERE