Management
by Fire

2-Day Management Training Event Developed by Alan Ram

The Most Impactful In-Person Automotive Sales Training

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What Is Management By Fire?

Our in-person 2-day training event is a hands-on experience that will completely change your outlook on how to manage your sales team. We’ve distilled the most important aspects of our training into two impactful days so you can go back to the dealership and see immediate results.

If you’re part of your store’s management team, this is the best training event you will find that will re-energize your team and drive exponentially more traffic to the showroom floor!

Partner Spotlights

Curriculum Covers

ACTIONABLE CONTENT

Discover how to capitalize on online engagement, maximize your phone opportunities, and provide solutions for your customers — wherever they come from — to create more than just sales, but long-term loyalty.

SIMULATIONS

We’ll demonstrate tangible ways your salespeople can leverage inbound & outbound strategies to build relationships with clients and prospects and proactively get more people to touch tile. You’ll learn the playbook on how to manage your teams effectively, simulate with them and hold teams accountable.

NETWORKING & FUN

We’ve limited the class size to 20 for your safety. This will also provide increased opportunities for participation. You’ll be together, but socially distanced, with people who are in the same boat, who have faced challenges in the automotive sales business and overcome the same obstacles.

PLUS, WE’LL HELP YOU BREAK THE ICE WITH HAPPY HOUR AND NETWORKING.

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SUSAN GAYTAN

DIRECTOR OF CLIENT ENGAGEMENT CONTENT

Susan Gaytan brings over twenty years of automotive experience and dealership management expertise to Alan Ram’s Proactive Training Solutions. She is responsible for integrating training solutions and helping dealerships maximize the effectiveness of training. Susan emphasizes the importance of leadership’s role in effective sales training and is passionate about providing the best value and support for dealers. She encourages all managers to train side-by-side with their salespeople to build a powerful sales team from the top down.

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“MAD” MIKE PAULK

NATIONAL SALES MANAGER

Michael Paulk brings over 30 years of selling, management, and leadership experience to Alan Ram’s Proactive Training Solutions. From 15 years in the US Army serving as a Ranger and Special Operations soldier, to over a decade as a Stockbroker, and six years as a General Sales Manager in the automotive industry, Mike understands what it takes to be a successful manager and leader. He truly lives by the Ranger motto, “Rangers Lead the Way!” always leading by example. He is committed to helping everyone he trains and works with to become better salespeople, managers, trainers, and overall great leaders.

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MICHAEL RENAUD

CEO

Michael Renaud brings more than 8 years of auto industry expertise, with experience in BDC Management, Sales Management, Fixed Operations, buy/sells and Operations. Over the course of his career, Renaud has worked with primarily Hyundai, Genesis, Mazda and independent dealerships throughout New York City, Long Island and Westchester. “I have done training with a number of trainers over the course of my career and have found Alan Ram’s program to be one of the best available for both onsite and interactive training,” said Renaud. “I’ve run stores in New York over the last 10 years, I know what management’s pain points are when it comes to training and I look forward to helping more auto dealers and manufacturers grow their businesses in a more efficient and effective way.”