The Best Training Day Ever™ has invited me back to this first class event at The Masonic Center in San Francisco, CA on January 22, 2015. The Best Training Day Ever showcases the most valuable information to bring your business to the next level, all in one high-impact training event.
Have you ever really trained your people? I don’t mean some of this stuff that is out on the market that is purported to be training; I mean really training. Every third call to my office is a dealer calling and telling me “we’ve tried training our salespeople, but it didn’t stick”, or reporting that it is impossible to train salespeople.
Rick Ricart, GM of Ricart Automotive and the #1 Certified pre-owned dealer in the nation, drops the bomb at about the twenty-five minute mark as to how he does it!
“Business Development or Detriment?” Part #1 with Alan Ram.
Dealers Failing to Capture Customers Over the Phone, Marchex Report
Here’s the problem at many dealerships; in our heads, we know what we want our people to be doing on a daily basis, but our actions and processes (or lack thereof) contradict what our heads are thinking
Every serious professional in any endeavor knows, embraces, and applies this important performance rule: Until you’re perfect, it’s not redundant!
It’s back to the future for car shoppers, who now much prefer to contact dealerships with an old-fashioned phone call rather than via the Internet.
Think Twice Before Going Under the Knife Let me say at the outset; I love BDCs. Like anything else though, there are efficient, productive models as well as ineffective ones. Like plastic surgery, when done wrong, you can end up creating more problems than you solve. The acronym “BDC” does not have an absolute definition….